Selling TRE: A Condo Upgrade Success Story

When Small Spaces Call for Better Decisions

Mr. Lim, a soon-to-be father, got in touch with me after coming across my marketing materials. A plan to expand their family had sparked a quest to upgrade their living space. Their three-bedroom condominium at TRE Residences was becoming inadequate as it was merely squeezed into a cosy 764 sqft.

Concerns and Resolutions

While the Lims were clear about wanting to sell their current house, they had several worries about how they could navigate this process. I took the time to answer their questions one by one.

1. The Dilemma of Timing: They agonized about whether they should sell their house first and rent a place temporarily, or whether they should sell and buy simultaneously.

2. Marketing Strategy: They pondered whether to grant exclusive marketing rights to a single agent or to conduct an open listing with multiple agents.

I guided them through the pros and cons without forcing any personal interest. Clients thrive on having balanced information to make their own informed decisions.

The Choice Made

After weighing their options, Mr. and Mrs. Lim decided to sell and buy simultaneously and entrusted me with the exclusive rights to market their home.

The Beauty and Challenges of their Unit

Their home was in a desirable location, being a well-renovated, move-in ready unit located less than 5 minutes’ sheltered walk to the MRT station. Additionally, it was on the city fringe, facilitating quick commutes to the CBD and town.

However, the unit faced several challenges. Despite having three bedrooms, it was cramped into a small 764 sqft space. The absence of an enclosed kitchen and the occasional noise from the nearby train track were additional concerns.

Strategy and Execution

Post understanding their home, I devised a strategy for marketing the unit centered around filtering potential buyers. We mainly targeted:

• Young couples or couples with a child looking for their own little nest.
• Investors seeking a lucrative rental yield.

We catered to these needs by:

• Highlighting the unit’s proximity to schools, becoming an appealing choice for families with school-going children.
• Emphasizing the unit's high rental yield as an attraction point for investors.
• Showcasing the convenience of the unit's prime location.
• Underscoring the exclusivity of the unit, focusing on the limited scale of the development compared to surrounding ones.
• Promoting the appeal of a unit requiring minimal to no renovation.

Result Achieved

The marketing strategy was a success! We ended up selling the unit $100k above the bank valuation. The Lim’s ideal price was surpassed in what was an absolute testament to a well-executed plan. Not only did they sell above their expectations, but the Lims also managed to secure a three-month extension after the sale, making the transition to their new home a seamless one.

Conclusion

In the journey of Mr and Mrs Lim, we see a story of a well-thought-out strategy with a clear focus on the clients' needs.

Just like Mr and Mrs Lim, I can help you navigate this critical journey too. Whether selling or buying a home, I am here to guide you every step of the way. Feel free to reach out for a consult.

It was a fated path that I get to engage Amanda for sale and purchase of my property. I must say that Amanda is definitely responsible and responsive in every aspect and a sales [person] that is driven by passion, commitment and dedication.

I honestly feel that I am very fortunate to have engaged Amanda, even a total stranger, I trusted her for my deal and it all turns out to be highly satisfactory! Kudos! Keep the good work Amanda!!!

- Mr Lim